Adam Smith Insights
“Squashed into one tiny office in Westminster, these brilliant schemers have transformed the idiom and the assumptions of British politics.”
Unlike standard pollsters, we combine rigorous opinion research with a deep grasp of what is economically and politically feasible.
We don’t just measure what people think – we show you which ideas can be paid for, legislated, and sold to voters. Our work bridges the gap between public sentiment and real-world strategy, helping you choose messages, policies, and campaigns that can actually win.
About Us
Born from nearly 50 years of the Adam Smith Institute's policy work, Adam Smith Insights practices "micropolitics", realigning stakeholder incentives to unlock policy change.
Our Heritage
In 1988, founder of the Adam Smith Institute, Dr. Madsen Pirie published Micropolitics, showing how ideas move from think tanks to government to law.
Our Edge
Unlike standard pollsters, we combine rigorous opinion research with a deep grasp of what is economically and politically feasible.
Our Practice Today
We apply the Micropolitics framework to our polling and consulting — linking public support to policy design, messaging, and adoption.
What We Do
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Polling & Data
Find mandate, identify ‘persuadables’, test messages that change opinion.
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Policy Research
Prove viability, quantify trade-offs and second-order effects so that good ideas survive scrutiny.
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Communications
Craft narratives, place findings in media, track adoption.
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Government Affairs
Brief ministers, align media, and convert evidence into policy change.
What You Get
Senior researcher oversight from design to delivery.
Questionnaire design & compliance with British Polling Council standards.
Sampling & weighting to nationally representative targets (or agreed bespoke audiences).
QA & transparency full dataset, toplines, & comprehensive methodology
Media-readiness key lines & quotes for press
Policy translation clear implications for ministers, SpAds, and stakeholders.